Lead Design Engineer
Now shaping the new world of AI agents.
Principal Software Engineer & Co-founder
Led Envepop (on-demand gifting) from MVP to 7-figure revenue with 100k+ customers in year one. Scaled dev team from solo to 8 through the pandemic, building lean infra and automated ops. In 2022, evolved the platform into a B2B fintech — reinventing closed-loop prepaid payments for gifting & marketing. As founder, I've been responsible for end-to-end product decisions — from technical infrastructure to modern frameworks. I deepened my experience in product leadership, engineering oversight, and high-impact decision-making at every stage of growth.
Software Developer
Led Envepop (on-demand gifting) from MVP to 7-figure revenue with 100k+ customers in year one. Scaled dev team from solo to 8 through the pandemic, building lean infra and automated ops. In 2022, evolved the platform into a B2B fintech — reinventing closed-loop prepaid payments for gifting & marketing. As founder, I've been responsible for end-to-end product decisions — from technical infrastructure to modern frameworks. I deepened my experience in product leadership, engineering oversight, and high-impact decision-making at every stage of growth.
Senior Analyst
Joined Dotz during its early-stage expansion, helping scale its coalition loyalty program from an online-first model to a nationwide, omnichannel platform. My role involved supporting complex integrations with major retailers — from supermarkets to pharmacies — across multiple cities. Contributed to rollout strategies, operational systems, and partnership enablement, gaining valuable experience at the intersection of technology, business strategy, and user behavior at scale.
Frontend Developer
As I transitioned fully into digital development, I joined Graffikpix Media as a frontend developer — before "frontend" was even a formal title and well before modern frameworks existed. My role spanned the full spectrum: from meeting with clients and designing interfaces to coding pixel-perfect layouts using HTML and CSS (yes, tableless design was just becoming a thing). I worked closely with the backend team, handing off clean, functional frontend code and ensuring a seamless design-to-dev pipeline. This experience helped me master HTML/CSS and strengthened both my technical and communication skills — wearing many hats and taking projects from concept to delivery.
Design Intern
After starting my Product Design degree, I joined Imaginar Studio as a full-time intern focused on branding and offline media. I had the opportunity to work on campaigns for nationwide companies, gaining hands-on experience with traditional advertising and print design. During this time, I mastered Photoshop, Illustrator, and InDesign, while sharpening my visual taste and understanding of brand identity. This experience solidified my design foundation and confirmed my decision to shift toward the rapidly growing digital space.
Design intern
While in high school, I developed a strong interest in creativity and visual design. This passion led me to reconnect with one of my middle school teachers, who also worked as an advertising professional. He invited me to intern at his small web company, which focused on building professional websites — a relatively new field at the time. From my second year of high school until graduation, I worked part-time as a design intern under his mentorship. My main responsibility was designing corporate websites using tools like Photoshop and Fireworks (yes, that far back). This early hands-on experience introduced me to the digital world and sparked my interest in product development — a path I later pursued in university, where I studied Product Design.
Centro Universitário de Belo Horizonte
Universidade do Estado de Minas Gerais